Juttu


Positioning Workshop – Brand Book creation


Belgian multi-brand store Juttu approached us to align their brand values, vision and mission statement into one cohesive whole. In order to create a solid unity with these different brand elements, we set up a positioning workshop with Juttu's management and key people. This enabled us to clarify the brand strategy and Juttu's existing universe. If you ask us, there's a complete brand book behind every consistent brand. So naturally, this was our starting point. This style guide became a tangible translation of all of the brand values. In other words, the unmissable tool for Juttu to present a unified vision of their brand. There's nothing we love more than helping at the core of a brand, helping to define a DNA, creating a soul behind a brand and allowing that to echo through whatever comes next.