Fancy a ride on a handsome Cowboy?  We were assigned to produce a lifestyle photo shoot for the launch of this new electric bike for Urban Riders. The focus was on the human aspect: the fun and emotions that run free while riding your bike. When moving from one place to another, Cowboy isn't solely focusing on getting you there. They are boosting your ride, empowering it, making it as memorable as possible. The city is your playground and Cowboy allows you to explore its endless possibilities. Take a ride to freedom with this new kid on the block.